{"id":537,"date":"2021-01-28T12:56:22","date_gmt":"2021-01-28T11:56:22","guid":{"rendered":"https:\/\/www.stylelife.cz\/?p=537"},"modified":"2021-09-26T21:52:52","modified_gmt":"2021-09-26T19:52:52","slug":"skutecne-vyhody-crm-systemu-aneb-okamzite-pocitite-zmenu-k-lepsimu","status":"publish","type":"post","link":"https:\/\/www.stylelife.cz\/?p=537","title":{"rendered":"Skute\u010dn\u00e9 v\u00fdhody CRM syst\u00e9mu aneb Okam\u017eit\u011b poc\u00edt\u00edte zm\u011bnu k lep\u0161\u00edmu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Modern\u00ed podnikatel pou\u017e\u00edv\u00e1 sofistikovan\u00e9 n\u00e1stroje, kter\u00e9 mu pom\u00e1haj\u00ed s automatizac\u00ed rutinn\u00edch proces\u016f i p\u0159i hled\u00e1n\u00ed tzv. best practices. Mezi ty nejd\u016fle\u017eit\u011bj\u0161\u00ed pat\u0159\u00ed CRM syst\u00e9m \u2013 z\u00e1kladn\u00ed k\u00e1men z\u00e1kaznicky orientovan\u00e9ho neboli customer relationship managementu. Pokud jste si bez n\u011bj doposud vysta\u010dili, p\u0159e\u010dt\u011bte si o jeho nejv\u011bt\u0161\u00edch v\u00fdhod\u00e1ch. Utvrd\u00ed v\u00e1s v tom, \u017ee jste do n\u011bj m\u011bli investovat u\u017e d\u00e1vno.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Centralizovan\u00e1 datab\u00e1ze va\u0161\u00ed firmy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prim\u00e1rn\u00ed funkc\u00ed (ale rozhodn\u011b ne jedinou) je <strong>centralizace dat<\/strong>. CRM syst\u00e9m slou\u017e\u00ed jako datab\u00e1ze ve\u0161ker\u00fdch klientsk\u00fdch \u00fadaj\u016f a z\u00e1rove\u0148 sb\u00edr\u00e1 informace o zak\u00e1zk\u00e1ch a dal\u0161\u00edch aspektech obchodn\u00ed komunikace. A proto\u017ee do n\u011bj maj\u00ed p\u0159\u00edstup v\u0161ichni odpov\u011bdn\u00ed pracovn\u00edci, <strong>urychluje vnitropodnikovou interakci mezi jednotliv\u00fdmi \u010dleny t\u00fdmu i managementem<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Segmentace z\u00e1kazn\u00edk\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud va\u0161e firma spolupracuje s r\u016fzn\u00fdmi typy klient\u016f, CRM software v\u00e1m je pom\u016f\u017ee <strong>rozt\u0159\u00eddit do specifick\u00fdch kategori\u00ed<\/strong>, a to na z\u00e1klad\u011b r\u016fzn\u00fdch krit\u00e9ri\u00ed. Jakmile spust\u00edte c\u00edlenou kampa\u0148, oslov\u00edte pouze tu \u010d\u00e1st klientely, kterou v\u00e1\u0161 produkt \u010di slu\u017eba skute\u010dn\u011b zaj\u00edm\u00e1.<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"7ujdcl-SAY8\"><iframe loading=\"lazy\" title=\"eWay-CRM. Bu\u010fte efektivn\u00ed!\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/7ujdcl-SAY8?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Anal\u00fdzy a reporting snadno a rychle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00edm pil\u00ed\u0159em customer relationship managementu je udr\u017een\u00ed ziskov\u00fdch z\u00e1kazn\u00edk\u016f i akvizice nov\u00fdch klient\u016f. D\u00edky nast\u0159\u00e1dan\u00fdm dat\u016fm v CRM syst\u00e9mu snadno provedete anal\u00fdzu, na jej\u00edm\u017e z\u00e1klad\u011b <strong>ur\u010d\u00edte, co je pro v\u00e1s skute\u010dn\u011b d\u016fle\u017eit\u00e9<\/strong>. Software disponuje funkcemi pro automatick\u00e9 generov\u00e1n\u00ed report\u016f, tak pro\u010d je nevyu\u017e\u00edvat?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Efektivn\u00ed projektov\u00e9 \u0159\u00edzen\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM syst\u00e9m mnohdy neslou\u017e\u00ed pouze jako \u00falo\u017ei\u0161t\u011b dat a komunik\u00e1tor se z\u00e1kazn\u00edky. Uplat\u0148uje se tak\u00e9 v project managementu. Budete-li vyu\u017e\u00edvat pro projektov\u00e9 \u0159\u00edzen\u00ed software jako \u010desk\u00fd eWay-CRM, <strong>snadno si nastav\u00edte workflow tak, aby pln\u011b odpov\u00eddal va\u0161im pot\u0159eb\u00e1m<\/strong>. Mnoh\u00e9 procesy nastav\u00edte tak, abyste je mohli nadobro pustit z hlavy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benefit\u016f plynouc\u00edch z implementace CRM syst\u00e9m\u016f je daleko v\u00edce. P\u0159esv\u011bd\u010dte se o nich na vlastn\u00ed k\u016f\u017ei \u2013 t\u0159eba pr\u00e1v\u011b d\u00edky <strong>eWay-CRM<\/strong>, kter\u00e9 si m\u016f\u017eete vyzkou\u0161et zcela zdarma i v premium verzi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modern\u00ed podnikatel pou\u017e\u00edv\u00e1 sofistikovan\u00e9 n\u00e1stroje, kter\u00e9 mu pom\u00e1haj\u00ed s automatizac\u00ed rutinn\u00edch proces\u016f i p\u0159i hled\u00e1n\u00ed tzv. best practices. Mezi ty nejd\u016fle\u017eit\u011bj\u0161\u00ed pat\u0159\u00ed CRM syst\u00e9m \u2013 z\u00e1kladn\u00ed k\u00e1men z\u00e1kaznicky orientovan\u00e9ho neboli customer relationship managementu. Pokud jste si bez n\u011bj doposud vysta\u010dili, p\u0159e\u010dt\u011bte si o jeho nejv\u011bt\u0161\u00edch v\u00fdhod\u00e1ch. Utvrd\u00ed v\u00e1s v tom, \u017ee jste do n\u011bj m\u011bli [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-537","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rady-a-navody"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stylelife.cz\/index.php?rest_route=\/wp\/v2\/posts\/537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stylelife.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stylelife.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stylelife.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stylelife.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=537"}],"version-history":[{"count":3,"href":"https:\/\/www.stylelife.cz\/index.php?rest_route=\/wp\/v2\/posts\/537\/revisions"}],"predecessor-version":[{"id":847,"href":"https:\/\/www.stylelife.cz\/index.php?rest_route=\/wp\/v2\/posts\/537\/revisions\/847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stylelife.cz\/index.php?rest_route=\/wp\/v2\/media\/538"}],"wp:attachment":[{"href":"https:\/\/www.stylelife.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stylelife.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stylelife.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}